Ascension Saint Thomas Hospital West was named to the fifth-annual NRC Health Top 100 Consumer Loyalty list—the loyalty-based hospital rankings recognizing the top U.S. healthcare facilities driving loyalty among their patient populations.
Ascension Saint Thomas Hospital West was selected based on results from the NRC Health Market Insights survey, the largest database of healthcare consumer responses in the country. From April 2021 to March 2022, NRC Health surveyed more than 310,000 households in the contiguous U.S. to measure consumer engagement with community healthcare brands. The winning organizations on the 2022 Consumer Loyalty list achieved remarkably high scores on NRC Health’s Loyalty Index, a composite of seven different critical aspects of consumer loyalty, including Access, Engagement, Experience, and Net Promoter Score.
“During a time when we need it the most, these exceptional hospitals and health systems have shown us what it truly means to drive loyalty among their patient populations and put the care experience first,” said Helen Hrdy, chief growth officer, NRC Health. “This award is a reflection of the incredible work being done by Ascension Saint Thomas Hospital West to inspire consumer loyalty and bring Human Understanding into their practice. Congratulations to the 2022 Consumer Loyalty Award winners!”
“It’s an honor to be recognized for our team’s commitment to doing everything it takes to build relationships with patients and families across the communities that we serve,” said Dr. Mark Marsden, chief medical officer, Ascension Saint Thomas Hospital West. “Every day, it is our promise to deliver compassionate and personalized care to all who come through our doors. Knowing that our patients recognize our efforts demonstrates that we are delivering on that promise.”
To be included on the list, organizations had to achieve at least 150 Top of Mind mentions on the Market Insights survey. For the full list of 2022 Consumer Loyalty Award winners, visit the NRC Health website here.
*NRC Health’s Market Insights survey is weighted to account for age, income, population, presence of children in the household, marital status, and ethnicity to ensure an accurate demographic distribution.
About NRC
Health For more than 40 years, National Research Corporation (NRC Health) (NASDAQ: NRC) has been committed to achieving Human Understanding and bringing healthcare organizations closer to their customers than ever before by illuminating and improving the key moments that define an experience and build trust. Guided by their uniquely empathic heritage, proprietary methods, skilled associates, and holistic approach, NRC Health helps its customers design experiences that exceed expectations, inspire loyalty, and improve well-being among patients, residents, physicians, nurses, and staff. For more information, write to [email protected], or visit www.nrchealth.com .
About Ascension Saint Thomas
Ascension Saint Thomas operates 12 hospital campuses in Tennessee in addition to a comprehensive network of affiliated joint ventures, medical practices, clinics and rehabilitation facilities that cover a 45-county area and employ more than 8,500 associates. Across the state, Ascension Saint Thomas provided more than $180 million in community benefit and care of persons living in poverty in fiscal year 2022. The health system has a 125-year history in Tennessee. Ascension is a faith-based healthcare organization committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable, through its more than 2,600 sites of care in 19 states and the District of Columbia.
