Framework, a traditional Finnish-inspired sauna and cold plunge studio, is launching its evidence-based concept in Nashville to help anyone dedicated to their physical, mental and social fitness incorporate regular hot/cold exposure into their routine.
This will be the first studio in Nashville to offer both traditional sauna and cold plunge experiences in a social setting, providing a unique haven for those interested in the transformative benefits of sauna and cold plunge. At its core, Framework is based on the centuries-old cultural traditions of hot/cold exposure and supported by significant recent peer-reviewed scientific research, proving that extreme temperature exposure has lasting benefits on our health.
According to the Centers for Disease Control and Prevention, 60 percent of Americans are living with a chronic disease, and regular sauna usage has been scientifically proven to reduce the risk of more than half of those identified chronic diseases. Additional extensive health benefits include, but are not limited to:*
65 percent lower incidence of Alzheimer’s Disease
46 percent reduction in hypertension development
29 percent reduction in cortisol (supporting lower stress levels)
Contributes to enhanced immune responses
Supports improved sleep
Overall positive mental and physical health
*citations available at joinframework.com
These results have all been tracked in published scientific studies referencing a traditional sauna (rather than infrared types). Also known as a dry sauna, Finnish sauna or Nordic sauna, Framework offer a traditional sauna which uses a wood or electric heater to heat the room to 170-200 degrees Fahrenheit with low humidity. Alternatively, the cold plunges are chilled to 40-60 degrees Fahrenheit and are the same brand used by many professional sports teams, the U.S.A. Olympians and the U.S. Military.
To maximize the benefits, researchers recommend cumulatively at least 60 minutes of sauna exposure and 10 minutes of cold exposure weekly, broken into multiple sessions. Framework’s membership-based model is specifically set up to make it easy to make these exposure workouts a part of your health routine.
“Regular use of sauna and cold exposure is one of the simplest routines to add to your week to improve your health—once you get in, you just have to sit there—but you will feel physical and mental changes immediately. Exposure workouts are not a fad, but rather a durable and scientifically proven habit that yields lasting benefits,” said Allen Penn, founder of Framework. “Framework provides a uniquely equipped and uniquely social, welcoming environment to build a foundation for your health, whether you’re deeply familiar or trying out sauna and cold plunge for the first time.”
Memberships at Framework begin at $99/month for 4 monthly sessions, while Framework’s unlimited membership is $199/month—a rate that will also be honored at the flagship location upon opening for a limited time. First timers can try out Framework for only $15 ($45 for subsequent individual sessions).
Framework has temporarily launched in Berry Hill at 436 East Iris Drive while the permanent flagship location which is currently under new construction, is built in Wedgewood-Houston. Opening on Feb. 8, the Berry Hill studio offers a large public sauna and multiple cold plunges and outdoor showers in an outdoor studio with seating for socializing. In late 2024, the meticulously designed flagship studio will open and feature seven saunas and 11 cold plunge tubs, including indoor and outdoor, public, private and group options along with multiple spaces to socialize, including a unique non-alcoholic cafe concept.
For more information on Framework, the benefits of hot and cold exposure, to book a session and explore membership options, and to stay updated on the flagship opening, visit joinframework.com.
